Product Ideation / Conceptualisation

One of the core strengths of Aktis has been concept generation. Almost all its customers have greatly appreciated the concepts & solutions developed by Aktis for their products & problems.

Aktis helps in product conceptualization by

• Market Research

  Aktis carries out in-depth study of available products in the market to evaluate and address the gaps. The new requirements are suggested to be incorporated in the product specs.

• Benchmarking

  Aktis’ vast network and special tools help in identifying and benchmarking competitor as well as similar products for better product definition.

• System Architecture

  The System Architecture document shows a bird eye view of all the interfaces between Electronic systems. These can include Cloud, Communications, Sensory, Control, Processing and Data storage systems, Actors, Rights and User Interfaces. The Architecture allows for scalability, functionality and reliability in Products.

• Structured Brainstorming for product ideas

  A team of industry experts and engineers sits together to discuss the pros and cons of different ideas, incorporating engineering design principles to create multiple workable solutions.

• Product specification / Traceability Matrix

  The specification document for the product is generated based on the requirements. The traceability matrix defines the various functionalities, regulatory, safety and durability requirements for the product and tracks them till testing.

• Industrial Design / Product Sketches

  The industrial design team creates product sketches / high level 3D design for the product which defines the product’s form and features.

• Concept Generation / Concept selection

  Based on the inputs from structured brainstorming session, multiple concepts are created. The positives and negatives of each concept are identified and ranked to select the best feasible concept. Different techniques used are

  • PUGH Analysis
  • SWOT Analysis
  • Weighted Matrix
  • How-and-Why diagram
• Concept Design using CAD

  The selected concept is further developed using CAD to incorporate all the identified requirements.